We invest in products, services & experiences that empower people to live better lives.
Thematic Focus
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HEALTHSPAN VS LIFESPAN
Goods and services that improve quality versus just length of life
Discretionary spend on healthcare (consumerization of healthcare)
Better for you CPG
Increased spend on indoor and outdoor fitness and active lifestyle experiences
Holistic (mind, body, spirit) approach to wellness
Large buying power of an aging population
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MAINSTREAMING OF TECHNOLOGY
Technology driven on demand solutions
Adapting and curating custom experiences
Tech enabled, user friendly products and services targeting an aging population
Products and services enabling community development and sharing of experience
Technology that makes everyday life simpler or more convenient
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PERSONALIZATION & CUSTOMIZATION
Curated content, coaching or consultation as a service
Personalized nutrition, supplement or beauty solutions
Comprehensive solutions to real consumer problems versus one-off products or services
Tech enabled tracking and measurement for overall health, wellness and fitness
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GLOBALIZATION & ACCULTURATION
Products and services targeting specific ethnic, cultural and racial groups
Demand for authentic ethnic foods rather than assimilation to the American palate
Growth in adventure travel as consumers seek to embrace unique cultural or life experiences
Purpose driven businesses that support communities or causes around the world
We partner at catalyst moments.
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You have proven out your concept and have traction with the consumer but seek a partner to help accelerate revenue momentum.
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You have strong momentum and are growing quickly but seek a partner that can help navigate the next phase of growth faster and more capital efficiently.
Target Criteria
High potential brand with path to 5x growth
Established presence in market with $3MM to $25MM in revenue
Demonstrated proof of concept and compelling unit economics
Profitable or clear path to profitability
Passion for winning and a desire to change the world for the better
We’re creating the next generation of consumer brands.
We have deliberately and methodically refined our approach over 20+ years, developing a repeatable and scalable process for partnering with high-potential brands.